|About the Book|
Emphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom wont get you anywhereBusiness today requires new perspectives--this is how Peter Sheahan, one of the youngestMoreEmphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom wont get you anywhereBusiness today requires new perspectives--this is how Peter Sheahan, one of the youngest and fastest-rising stars on the international consulting and speaking circuit, begins this essential guidebook for succeeding in the twenty-first century. Sheahan reveals how the worlds most effective organizations and individuals distinguish themselves from the competition, instead of running with the pack. In Flip he uncovers what the superstars of modern business have in common: an ability to flip--to think counterintuitively and then act boldly, with no regard for business as usual conventions. Sheahan explores six major flips: Action Creates Clarity--to move forward you must act in spite of ambiguity. Your action will create the clarity youre looking for.To keep pace with rising expectations, you cant just be fast, good, or cheap. Instead you must recognize that Fast, Good, Cheap: Pick Three-Then Add Something Extra has become the new standard in every industry.To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff.To satisfy customers needs for engagement and contact--spiritual, emotional, physical--remember that its not just business, Business Is Personal.To win mass-market success, Find It on the Fringe. The way to separate yourself from the competitive herd is to be courageous and create new market space.To Get Control, Give It Up. You cannot command and control customers or the talented staff needed to reach them. Instead you must empower others to create, dream, and believe for you.Sheahan teaches todays decision makers how to embrace change and successfully operate in an economy that runs on new ideas. Those who take on these lessons will be in position to join other flipstars such as Richard Branson, Google, Toyota, Rupert Murdoch, and Apple. Stick to what you learned in business school at your peril. . . . The small-world economy calls for a new way of doing business. It calls for Flip.