Home » The Secret to Incentive Program Success: Incentive Roi That Makes Bean Counters Smile! by Robert S. Dawson
The Secret to Incentive Program Success: Incentive Roi That Makes Bean Counters Smile! Robert S. Dawson

The Secret to Incentive Program Success: Incentive Roi That Makes Bean Counters Smile!

Robert S. Dawson

Published February 18th 2009
ISBN : 9781439215098
Paperback
160 pages
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 About the Book 

Incentive programs arent new. For years, incentives have been used to motivate employees, dealers and customers. But CFOs and purchasing managers now scrutinize incentive programs because they can adversely affect production, fulfillment, andMoreIncentive programs arent new. For years, incentives have been used to motivate employees, dealers and customers. But CFOs and purchasing managers now scrutinize incentive programs because they can adversely affect production, fulfillment, and accounts receivable. An incentive program is like a garden hose. Twist the faucet, the water shoots out. But lots of garden hoses have cracks. You dont want an incentive program that leaks like an old garden hose. Bob Dawson, a nationally recognized expert on incentive return on investment (ROI), brings a unique perspective to incentive program management. His book shows you how to approach incentive programs as an investment rather than just throwing money at ill-chosen merchandise and trips. The book is filled with true stories of programs that succeeded using Dawsons method and many that failed without it. A running case study shows how Dawson helped a manufacturer earn substantial returns on their incentive program investment.