Home » Fashion + Architecture by Martin Pawley
Fashion + Architecture Martin Pawley

Fashion + Architecture

Martin Pawley

Published
ISBN : 9780471496274
Paperback
111 pages
Enter the sum

 About the Book 

Architecture has become a powerful tool in the fashion business. Perfectly poised and detailed shopping environments help to launch and build the corporate identities of the most conspicuous and prevalent fashion houses worldwide. As clothesMoreArchitecture has become a powerful tool in the fashion business. Perfectly poised and detailed shopping environments help to launch and build the corporate identities of the most conspicuous and prevalent fashion houses worldwide. As clothes designers diverse into all sorts of product ranges from homeware to sports gear, and expand into the virtual world of e-commerce, the architectural image of built shops is becoming all the more apparent and omniscient. Retails facades and interiors have become potent communicators of brands, as they are relied on not only to hone and articulate the individual identities of named designers, but also to embrace and hold together particular identities.